What a website costs with us, page by page

8 September 2026 9 min read

Most web studios will not give you a number until you have sat through a discovery call. We would rather you knew before you spoke to anyone, so this page is the whole rate card — the base fee, what each page costs, what the add-ons cost, and the third-party bills that are not ours to charge you for.

Two honest caveats up front. Every number here is a starting point that holds for the large majority of projects, and the figure you actually agree to arrives in a written quote after we understand the job. And every price assumes you end up owning what we build, because you do.

How the price is put together

Three parts, and only three. There is no line item you will not have seen before you approve the quote.

A base project fee. One fee per project, not per page.
A price per page, which depends on how much of the page is genuinely new.
Add-ons for the specific things a page cannot do on its own — a store, a blog, a booking system, copywriting.

The base project fee — $600

This covers the work that exists whether the site is one page or thirty: the first conversation and the written plan, the design direction and type and colour choices, project setup, the build environment, search-engine basics, the accessibility and phone pass, deploying it to your host, and a walkthrough so you can run it yourself.

It is charged once. A twelve-page site does not pay it twelve times.

What each page costs

Home page — $450. It is always the most work: it sets the design language every other page inherits, and it carries the most decisions.
Standard page — $250. About, services, contact, pricing, FAQ, a team page. A real layout, written to fit your content.
Repeat-pattern page — $120. A second, third or ninth page that reuses a layout we already built for you. Additional service pages, locations, staff profiles.
Complex page — from $500. A page that behaves rather than reads: a calculator, a filterable directory, a configurator, a page driven by data, or heavy custom motion.
Legal pages — free. Privacy policy, terms, cookie notice. We will not bill you for a page you are obliged to have.

Add-ons

These are priced separately because plenty of sites do not need any of them.

Contact or enquiry form, connected and tested — $150. Includes the delivery setup so the messages genuinely reach an inbox you own.
Blog or news section — $400. The listing page, the article template, and the setup so you can publish without us.
Online store, up to 25 products — $1,200. Product pages, cart, and checkout connected to your payment account.
Each additional 25 products — $250.
Booking or scheduling — $250 to integrate a booking service you hold the account for.
Customer accounts and logins — from $900. Priced per project, because the requirements vary more than anything else on this list.
Copywriting — $150 per page. We write it; you approve or edit it.
Logo and a basic brand kit — $600. Logo, colour palette, type choices, and the files in the formats you will actually be asked for.
Photography sourcing — the licence cost plus $100. We do not mark up licences.
A second language — 40% of the page subtotal.

Three worked examples

The arithmetic, so you can check ours.

A one-page site for a trade business — $1,200

Base project fee $600
Home page $450
Contact form connected $150

One page that says what you do, where you work, and how to reach you. For a lot of trades this is the entire correct answer, and a bigger site would just be more pages nobody reads.

A five-page site for a local business — $2,200

Base project fee $600
Home page $450
Four standard pages at $250 — $1,000
Contact form connected $150

Home, about, services, one more service page, contact. This is the most common project we take, and it is the shape most small businesses should buy.

A ten-page site with a blog — $3,850

Base project fee $600
Home page $450
Nine standard pages at $250 — $2,250
Blog section $400
Contact form connected $150

If several of those nine pages reuse one layout — say six location pages — they drop to the $120 repeat-pattern rate and the total comes down accordingly. We will tell you when that applies rather than waiting for you to ask.

What moves the price

Upwards, honestly:

A rush. Under two weeks from approval to launch is +25%, because it displaces other work.
Content that does not exist yet. If there is no copy and no photography, that is the copywriting and sourcing add-ons.
Approval by committee. More than two rounds of revisions per page is billed at $90 an hour.
Integrations with software we have not met before, especially older booking, stock or accounting systems.

And downwards:

Pages that repeat a layout we already built for you.
Copy and photographs that are ready before we start.
One decision-maker who can approve without a meeting.
A smaller first phase. Launching five good pages beats waiting six months for twelve.

What you pay other people, not us

These are real costs of running a website, and we will not add a margin to them or bury them in a monthly fee. You hold these accounts in your own name.

Your domain name — roughly $12 to $20 a year, from the registrar.
Hosting — $0 to about $20 a month. Most sites this size run free on the hosts we deploy to, and you keep the account.
Business email — around $6 per person per month.
A form delivery service, if you want one — free to about $20 a month.
Stock photography licences, if you need them.
Payment processing, for a store — your payment provider takes their percentage directly.

After launch

A website is not finished, it is launched. You do not have to buy a care plan, and plenty of clients do not. Everything below is optional and cancellable with 30 days notice.

Essential — $60 a month. Uptime monitoring, security and dependency updates, a monthly check that backups are real, and up to 30 minutes of content edits.
Growth — $180 a month. Everything in Essential, up to two hours of changes, a monthly summary of what your traffic actually did, and a reply by the next working day.
Partner — $450 a month. Everything in Growth, up to six hours of changes, a quarterly planning call, and a same-day reply.

Unused hours do not roll over — it is a retainer for having someone available, not a bank of credit. If you only need us occasionally, do not buy a plan. Ad-hoc work is $90 an hour and we would rather tell you that than sell you a subscription you do not use.

Terms, plainly

Payment is 50% to start and 50% before launch. Projects over $4,000 can be split into three.
We do not begin before the deposit clears, and we do not launch before the balance does.
Two rounds of revisions per page are included. Further rounds are $90 an hour, quoted before we start them.
A typical build runs two to four weeks from approval, and depends far more on how quickly content and feedback arrive than on the build itself.
The quote is fixed. If we underestimate the work, that is ours to absorb, not yours.
If the job changes, we quote the change in writing before doing it. No surprise invoices.

What we do not charge for

The first conversation, however long it runs.
The written plan and the quote itself.
Typos, broken links and small content corrections in the first 30 days after launch.
Explaining something you were told once and did not retain. That is our documentation failing, not you.

When we are not the right fit

Telling you this now is cheaper for both of us than discovering it in week three.

If your budget is under $1,000, a well-set-up template you configure yourself will serve you better than a small slice of our time.
If you need it live this week and the content is not written, we will not pretend otherwise.
If you want the cheapest possible site, we are not it. We are not the most expensive either, but we are not the cheapest.
If you want someone to hold your domain and hosting so you never have to think about it, we are the wrong shop — we deliberately put those in your name.

Building it yourself instead

We also make a website builder, and it is not open to the public yet. When it opens, the plans are the ones already listed on our pricing page: a free account, and paid tiers from $6 a month for cosmetics through $39 for export and AI editing up to $199 for the largest monthly credit allowance. Until it opens, a custom build is the way we can actually help you.

If you are a freelancer or agency working out what to charge your own clients, we wrote a separate guide on pricing a website build — this page is what we charge, that one is how to think about what you charge.

Getting a real number

Send us the brief. It takes a few minutes, it asks for a rough budget range rather than an exact figure, and it is enough for us to come back with a written plan and a fixed price.

You send the brief, including a rough budget range.
We reply within one business day, usually with questions.
You get a written plan and a fixed quote, itemised the way this page describes.
If you approve it, the deposit starts the work. Nothing is owed before that.